Tell your unique story through our custom timepieces

The Middle East's first site dedicated to men's customized products of artists and creators

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When Art Meets Watchmaking

We provide passionately designed, limited-edition timepieces by innovators to transform the common perception of mainstream products and lookalike brands. Our vision is to make each item exceptional and unique for its owner.

About Us

Founded in 2022, VIP Store is a key part of Moda Lab, a Dubai-based company specializing in the modification and manufacture of unique watches and accessories. Our local team collaborates with creators from around the globe to promote the culture of Micro Brands & Customization in the Arab world, addressing the gap in exceptional limited products and the tendency to rely solely on well-known fashion brands.

What they said about us

Our customers' feedback

  • Thank you, the order has arrived. May God bless you. Thank you very much for the delivery and for the good treatment. God willing, I will continue to deal with you.

  • May peace be upon you and may God bless your time. I would like to thank you once again for the high-level treatment and quick sending of the request. May God make you happy.

  • Honestly, the products surprised me with their quality and beauty...and attention to detail...from the elegant packaging to the boxes...in addition to the price and speed of delivery.

  • A thousand thanks to you for this more than sufficient effort that we are all proud of as Saudis. Good luck and always forward, the best, God willing.

  • The products are wonderful and have helped me a lot, especially since we are approaching the month of goodness, the month of Ramadan. Your day is not complete without your amazing products, God willing.

  • The pinnacle of beauty, luxury and quality. I really liked the shape and details. Thank you, thank you. God willing, I will order again soon.

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